by Bruce Turkel | Aug 25, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Cracker Barrel’s Logo Backlash Isn’t the Point. Brand Responsibility Is. Why Responsible Rebrands Protect Customers, Employees, Shareholders, and Culture Click HERE to watch: Cracker Barrel’s Logo Backlash Isn’t the Point Cracker Barrel recently rolled out a rebrand...
by Bruce Turkel | Aug 19, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
MS NOW Rebrand: Why MSNBC Changed Its Name Inside the strategy behind MS NOW, the rebrand that signals survival, not style, for a media giant. Click HERE to watch: MS NOW Rebrand: Why MSNBC Changed Its Name MSNBC is changing its name. Here’s what happened, and why...
by marketing.bruceturkel | Mar 6, 2019 | Branding, Building Brand Value
Hermés uber status symbol, the Birken Bag, range from $12,000 to more than $200,000. Fortune Magazine suggests that they might be a good investment because “Earlier this month, a single handbag sold at a Christie’s auction in Hong Kong for $223,000, breaking a world...
by Bruce Turkel | Jul 10, 2018 | Bruce Turkel
First, let me share a guilty admission. Your network has been very very good to me. The 400 plus appearances I’ve made on Fox News and Fox Business have helped me generate lots of keynote speaking opportunities and helped me sell a bunch of books. My TV appearances...
by Bruce Turkel | Apr 18, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
An Open Letter to United Airlines CEO Oscar Munoz Dear Mr. Munoz. You and United Airlines have had a hard couple of weeks. For the benefit of the uninformed, let’s recap just a little, shall we? First one of your United Airlines’ employees chose to have a passenger...
