Learning From Creatures, Colleges, and Companies.

My daughter sent her college applications out a couple of months ago and is waiting for her acceptance letters to arrive in the mail. So far she’s received two green lights and no turndowns so I’m proud to report she’s two for two. She wrote her college application...

Selling Across The Generations.

I used to think that my father’s generation was the last one to live in two centuries at the same time. Growing up near Poe Park in the Bronx, my dad lived in a community with all the modern technological marvels including refrigerators, televisions, and automobiles....

Branding Island Style.

Picture a tropical island off the coast of the United States: This island is known for powdery beaches, swaying palm trees and stunning sunsets. Because it’s an island, it’s surrounded by endless blue ocean. This island has vibrant cities and quaint small towns....

Monetizing Talent.

Vincent Van Gogh died broken and penniless. He could not monetize his talent. Takashi Murakami figured it out. He makes big money selling cartoonish figures as fine art and licensing his outrageous colors for $5,000 limited edition Louis Vuitton handbags. Murakami is...

Tourism. The Rodney Dangerfield of Industries.

After almost every punch line, a googly-eyed, sweating Rodney Dangerfield would tug at his tie and utter his famous line, “Awww, I don’t get no respect.” Seems to me the entire travel and tourism industry could do the same thing. Tourism is a trade that encompasses so...
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