by Bruce Turkel | Jul 27, 2021 | All About Them, Is That All There Is?, Leadership
Last week I told you a little bit about the new book I’m writing. The book is mostly done. I submitted nearly 400 typewritten pages to my editor about two months ago. He very quickly informed me that 400 pages would equal a ±700-page volume and that nobody would...
by Bruce Turkel | Jul 14, 2021 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership
Will doing what you did before the pandemic get you where you want to go now, or should you try something new? And if your answer is a resounding “YES,” then what do you think you should try next? Please leave a comment and tell us — I’d love to hear from you....
by Bruce Turkel | Jun 15, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. What have you heard about Milli Vanilli singer John Davis dying after a struggle with COVID? How about the United States Postal Service apps that provide direct links to sex traffickers? Or maybe you read about the change to...
by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you’d rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product’s sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much more shampoo...
by Bruce Turkel | May 18, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. Years ago I was up in the Berkshires and saw Tom Rush play at an afternoon concert outside of Dalton, Massachusetts. Because it was an open air gig in a beautiful pasture, it was easy to talk with him...
