by Bruce Turkel | Oct 3, 2018 | All About Them, Branding, Bruce Turkel
Sometimes a thing looks like both the component parts that make up the thing and a collection of the thing itself. A rock, for example, looks both like a grain of sand and a mountain. Chunks of ice, too, look both like ice crystals and icebergs. Human nature can often...
by Bruce Turkel | Aug 1, 2017 | Branding, Keynote speaking, Marketing & Advertising
Make Business Simple – My Four-Word Rules For Success. #6 in a series. We͛ve spent the last few weeks talking about my four-word rules for business success. My goal remains simple: I want to give you easy to implement tools, tactics, and techniques to make your...
by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Experience Economy We live in a consumer society. Companies produce products and incent consumers to purchase. Media and marketing professionals build programs to create desire for those products, giving consumers more and more reasons to buy. And mass culture is...
by Bruce Turkel | Dec 15, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Australian company SAMS has been working to create a new wetsuit design to lessen the fear of shark attacks. SAMS (the company name is an acronym that stands for Shark Attack Mitigation Systems) says their designs have been optimized to effectively hide surfers...
by Bruce Turkel | Nov 9, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
By now you’ve probably seen the Emirates video. In it Jetman Dubai pilots Yves Rossy and Vince Reffet fly alongside an Emirates A380 airliner. If you haven’t watched the Emirates video yet, click HERE. It’s exciting and dramatic. In fact, it’s so good it looks fake....
