by Bruce Turkel | Jan 30, 2007 | Uncategorized
From good friend and excellent speaker Joe Calloway’s new book: From Chapter 4: The Commodity Trap: About ten miles south of Louisville, Kentucky on Interstate 65, there is what I consider to be the greatest billboard in the world. It’s a billboard that is...
by Bruce Turkel | Aug 30, 2006 | Uncategorized
From my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides...
