by marketing.bruceturkel | Dec 18, 2019 | Branding, Building Brand Value
An article about Hyundai’s new Genesis in Road & Track Magazine caught my eye: “Genesis has always offered good value. Now, it’s starting to offer an identity.” Reading the first two paragraphs I knew this article was for me. And for you. “Value is great. Money...
by marketing.bruceturkel | Dec 4, 2019 | Branding, Building Brand Value
The small conference rooms held about twenty people in their late twenties or early thirties. Their job was to sell Bacardi products to legal drinking age (LDA) consumers. I started our presentation by showing the different bars we visited around the country. Then I...
by marketing.bruceturkel | Nov 27, 2019 | Branding, Building Brand Value
Do It Differently My Miami running group meets bright and early at 5:45 AM to get our sweaty miles in. Often when we invite new runners to join us, or when I’m telling people about our regular runs, they want to know why we meet so early. One of the reasons is so...
by marketing.bruceturkel | Nov 20, 2019 | Branding, Building Brand Value
Have you ever noticed that when a politician makes the news for a bribery conviction the amount of money they got caught taking is always surprisingly low? $1,500 here, $5,000 there. All for sacrificing their honesty, integrity, reputation, career, etc. Granted, they...
by marketing.bruceturkel | Oct 9, 2019 | Branding, Building Brand Value
When I was a kid, there was a head shop in our neighborhood called The Great Train Robbery. Perched in their window was a black light poster that featured two seedy-looking vultures lurking on the limb of a dead tree. One says to the other, “Patience, my ass. I’m...
