by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
by Bruce Turkel | Feb 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Neil Young told Spotify that if they didn’t remove Joe Rogan’s podcast from their service, they could no longer carry his music. Within a day or two, Joni Mitchell and Nils Lofgren followed suit. By the time you read this, I’m sure other...
by Bruce Turkel | Mar 24, 2020 | Branding
Chances are you’ve seen these next couple paragraphs. In fact, I’ll bet you’ve seen comments just like these sent to you from your cable company, your bank, your credit card company, and maybe even one or two of the online services you subscribe to: “Our top priority...
by Bruce Turkel | Sep 5, 2018 | Uncategorized
Ralph Lauren is a billionaire. That’s billionaire with a B. And billion-dollar Ralph doesn’t justhave one billion dollars. Oh no, no, no. Ralph’s got a bunch of billions laying around. One of the things Ralph did to earn his billions was to put his name or his logo on...
by Bruce Turkel | Apr 3, 2018 | Bruce Turkel, Marketing & Advertising
It’ll be on Instagram, Facebook, and Twitter.Listen. Did you hear it? The opening shot of the revolution was just fired. And most of us pretended the sound was business as usual. A few years ago, way way back in 2008, Dave Carroll had his guitar broken by United...
