by Bruce Turkel | Nov 4, 2020 | Is That All There Is?, Uncategorized
Even though I try to keep these blog posts fresh, timely, and relevant, there is a lag time between when I write them and when you read them which sometimes makes that difficult. For example, the day I wrote this post, Daylight Savings Time hadn’t fallen forward yet....
by Bruce Turkel | Oct 12, 2020 | Uncategorized
Last week I sent out an email titled, “One Quick Question for You,” that asked simply, “What’s the one thing that you’re most interested in improving in your business over the next 90 days?” As I wrote in my last blog, I botched the database link and so instead of...
by Bruce Turkel | Jul 20, 2020 | Branding, Building Brand Value, Marketing & Advertising
Back in 1996 I was browsing the shelves of a bookstore (remember them?) when I happened across Caleb Carr’s novel The Alienist. I was already a big fan of historical fiction, especially concerning the Victorian age, and the book became an instant favor of mine. My...
by Bruce Turkel | Apr 6, 2020 | All About Them, Branding
Healing the Coronavirus’ Effect on Small Business 25 or so years ago, a prestigious design magazine held a competition; They asked famous graphic designers to create a poster about themselves. Needless to say, most of the winning responses were beautifully designed...
by marketing.bruceturkel | Jan 29, 2020 | Bruce Turkel, Building Brand Value, Marketing & Advertising
Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional...
