by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...
by Bruce Turkel | May 28, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Last week Yum Brands’ (YUM) Taco Bell and Pizza Hut chains made a big announcement. They are going to remove “most” artificial ingredients from their food products “by July” (Pizza Hut) or “by 2017” (Taco Bell) “where possible.” According to AP, “Instead of...
by Bruce Turkel | Apr 5, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
A recent story on public radio talked about the logistics of pursuing smugglers of coveted black rhino horns. The officer interviewed made the point that the discoveries made in this case also helped uncover smugglers of guns, drugs, and even human traffickers. His...
by Bruce Turkel | Mar 3, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I just left a message for a highly successful buddy of mine. Or at least I tried reaching him. His receptionist was so busy, so stressed, and so rude that her best customer service was to tell me to “call back later.” Now as it happens, I will call back. And it...
by Bruce Turkel | Jan 26, 2015 | Uncategorized
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have the same experience: There will be a man or woman dressed in soiled clothes and filthy sneakers standing at the red light...
