by Bruce Turkel | May 23, 2011 | Uncategorized
A few hundred years ago it was easy to know what someone did for a living. Mr. Shoemaker made shoes. Goldsmith hammered precious metals. Tailor sewed. Farmer farmed. Baker baked. Today, it’s not quite that simple. When was the last time you met someone named Dr....
by Bruce Turkel | Feb 1, 2011 | Uncategorized
Two things caught my eye this week: According to the old adage of journalism, when a dog bites a man that is not news, but when a man bites a dog that is news. In Thursday’s paper there was an article about Kansas City Royals’ pitcher Gil Meeche who retired last week...
by Bruce Turkel | Jan 10, 2011 | Uncategorized
Technology has changed everything. And in last week’s blog post, The Five Rules for Creative Success in 2011, we talked about the five factors we’ll need to deal with in order to manage for results in the brave new world: 1 The Future Started Yesterday – Online...
by Bruce Turkel | Jan 3, 2011 | Uncategorized
Seems like many of the blogs I read just posted their best or worst of lists for 2010. I thought maybe it would be a little more useful to create a list of five important ideas for marketing success in 2011. 1 The Future Started Yesterday. When I speak on social media...
by Bruce Turkel | Feb 26, 2009 | Uncategorized
Today I spoke at a combined meeting of the Hollywood Chamber of Commerce and Convention and Visitors Bureau. My talk was on Building Brand Value and how to use branding to sell tourism in tough times. I brought along a few of my latest book, but certainly not enough...
