by Bruce Turkel | Feb 13, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Transcend politics. Companies including Uber, Lyft, Under Armor, Starbucks, Coca-Cola, Nike, and Anheuser Busch have all found themselves on one side or the other of the current chasm of political polarization. Celebrities including Beyoncé, Steph Curry, The Rock, Tom...
by Bruce Turkel | Feb 7, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Trump Effect. When Uber eliminated their surge pricing during the JFK taxi strike, #deleteUber trended across social media. In a lightning-fast response, competitor Lyft announced that they were donating $1 million to the ACLU. Two days later, CEO Travis Kalanick...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Experience Economy We live in a consumer society. Companies produce products and incent consumers to purchase. Media and marketing professionals build programs to create desire for those products, giving consumers more and more reasons to buy. And mass culture is...
by Bruce Turkel | Jun 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unintended Consequences. In my neighborhood — and probably yours too — there are new signs springing up everywhere. They feature a man bending over behind a dog under these words: “Pet waste transmits disease. Bag waste and clean up after your dog.” Apparently there’s...
