by Bruce Turkel | Feb 23, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I travel so often that it wasn’t until my daughter was 13 or 14 that she figured out that shampoo comes in large bottles too. Because so much of that travel relates to building compelling tourism brands for destinations around the world, I often sit in the plane on...
by Bruce Turkel | Dec 10, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
All new media is porn. Whether it’s because of our endless fascination with sex or the media creators’ desire to monetize their inventions, each time there’s a new way to reach people, one of the first uses is distributing the pornography of the day. Way back in...
by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
by Bruce Turkel | Dec 2, 2012 | Branding
My father was an innovative and very successful real estate developer. The Miami Herald called him “The Father of Florida Condominiums” because he built the first residential condo in the United States and the first office condo in the world. As a kid, I used to walk...
by Bruce Turkel | Oct 31, 2012 | Uncategorized
I usually write about branding and creativity but here’s something a little more important this week – a developing list of ways to help the victims of Hurricane Sandy. Thanks to David Cohen for the research. HOW YOU CAN HELP: Red Cross The Red Cross has started a...
