by Bruce Turkel | Sep 10, 2012 | Branding
Here’s something I don’t understand: Status, financial success, legislative power, and importance are all the providence of commerce. Yet when we look back over history we see that great societies are remembered not by the business they did but by the art they...
by Bruce Turkel | Jul 9, 2012 | Uncategorized
A startling shift is changing the demographics of the world’s most important market. 2012 is the first year in history that non-Hispanic white births in the United States will no longer be the majority. According to The New York Times, “in the latest sign of the...
by Bruce Turkel | May 29, 2012 | Branding
Have you ever been witness to the Pocket Pat? When it’s done well, it’s a thing of beauty, lemme tell you. I was invited to lunch by a guy I’ll call Lloyd. He’s a successful local businessman and pretty wired into the goings-on in South Florida. When the bill...
by Bruce Turkel | Nov 15, 2011 | Uncategorized
Last week we talked about people and companies who have botched their brands, such as Toyota, Lightsquared, and Herman Cain, and companies who managed crises superbly, including Tylenol and Ferrari (TurkelTalks: They Never Even Saw It Coming). But who knew that an...
by Bruce Turkel | Oct 24, 2011 | Uncategorized
I spend a lot of time working in the tourism industry so I think about it a lot. But for the past couple weeks my wife and I have been traveling throughout northern Spain and I’ve been living tourism as well. Because travel is such a normal part of our everyday lives,...
