by Bruce Turkel | May 19, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Tiny Gap Between Famous and Forgotten What the London Marathon and Roger Bannister Teach Us About Branding, Value, and Why Some Stories Survive While Others Disappear Click HERE to watch: The Tiny Gap Between Famous and Forgotten What the London Marathon and Roger...
by Bruce Turkel | May 11, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
When a Brand Forgets Its Promise Publix, customer trust, and the danger of drifting away from your promise Click HERE to watch: When a Brand Forgets Its Promise Publix and the danger of drifting away from your promise Brand Trust and Customer Loyalty in Modern...
by Bruce Turkel | Nov 10, 2020 | All About Them, Bruce Turkel, Is That All There Is?, Uncategorized
People used to sit on the porch or in the parlor and play musical instruments. Today we just hit the “play” button on Apple Music or Spotify and listen to anything we want. People used to grow seasonally-appropriate fruits and vegetables in window boxes and backyard...
by marketing.bruceturkel | Jun 26, 2019 | Branding, Building Brand Value
Patagonian Tooth Fish was considered by-catch trash fish until 1977 when fisherman Lee Lantz changed its name to make it more appealing to American consumers. Even though the fish is not necessarily caught in Chilean waters and isn’t technically even a bass, Chilean...
by Bruce Turkel | Nov 14, 2018 | Branding, Bruce Turkel, Building Brand Value
“I went to Whole Foods for the first time since they were bought by Amazon. I read they lowered the price of salmon to $9.99/lb. Wow! We love healthy salmon! They do have salmon for $9.99. But after reading the 5-point type, I saw that all of their lower-priced salmon...
