There’s an old story about the two footwear salespeople who were sent to a tropical island: After spending a day walking around the island looking for opportunities, the first salesperson emailed the home office: “Sending my samples back ASAP. No one here wears...
For the past 700-something newsletters we’ve shared, I have tried to focus on who your customer is. Today I’d like to talk about something even more important — who your customer isn’t. In David Mamet’s Glengarry Glen Ross, people who are not...
Are you a consultant, a professional, a coach or a service provider who has had a client do something egregious that really pissed you off? If so, how did you respond? I’m writing this blog on November 23rd, which is the birthday of my long-time business partner...
There’s an old line in the classic car business worth thinking about: “Don’t buy the car, buy the seller. ” Its meaning should be obvious. And it is only becoming more important now thanks to emerging technologies and the Covid crisis. People are buying...
People used to sit on the porch or in the parlor and play musical instruments. Today we just hit the “play” button on Apple Music or Spotify and listen to anything we want. People used to grow seasonally-appropriate fruits and vegetables in window boxes and backyard...
My friend Will told me a great story the other day… After college Will ended up in the entertainment business. He lived his life on the road managing famous bands. He grew his business into the largest tour management company in the country. Will’s roommate in...
