by marketing.bruceturkel | Jan 30, 2019 | Branding, Building Brand Value
I was reading The Piano Shop on The Left Bank when I came across the following phrase, attributed to piano virtuoso György Sebök: “There is no such thing as a music note by note just as there is no such thing as a book word by word. We have to accept that things are...
by Bruce Turkel | Jan 16, 2019 | Building Brand Value
Here are some interesting online marketing facts for you: Over 70% of B2B marketers confirm that video is more effective than text for brand building. A study done a few years ago reported that social video outreach generated 1200% more shares than text and images...
by Bruce Turkel | Jan 9, 2019 | Branding, Bruce Turkel, Building Brand Value
I’m sitting in the second row of the big conference room listening to the keynote speaker at a corporate event. Every few minutes the speaker raises his hand and asks the audience if they’ve experienced whatever it is that he’s talking about. “How...
by Bruce Turkel | Jan 2, 2019 | Branding, Bruce Turkel, Building Brand Value
New years are great times to look back and look forward – to evaluate how you did in the year that just ended and plan for the year to come. When it comes to your brand strategy and building your personal brand, the new year is also the perfect time to plan for how...
by Bruce Turkel | Dec 26, 2018 | Branding, Building Brand Value
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have this same experience: As you slow down on the exit ramp, you’ll see a man or woman in soiled clothes and filthy...
