by Bruce Turkel | Feb 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
Did you watch Super Bowl 55 on Sunday night? For the first time in all the games I’ve watched over the years, I thought there was a meta message presented in both the game on the field and in the advertising on the television. Let me show you what I mean:...
by Bruce Turkel | Jan 12, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership
You probably know Matt Groening as the wildly successful creator of The Simpsons. The show is the longest-running primetime series in US and has won 32 Emmy Awards, ten in the category of Outstanding Animated Program alone. What’s more, its record 636...
by Bruce Turkel | Jan 5, 2021 | All About Them, Is That All There Is?, Leadership, Uncategorized
The fantastic lead singer and guitar player in our band was relocating to Atlanta. So after about 10 or so years gigging around Miami, our Saturday night show at the Titanic Bar would be our last time together. And at around 1:45 in the morning, the set we were...
by Bruce Turkel | Oct 20, 2020 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership, Uncategorized
Once upon a time there was a person named ______________. Let’s call them “Hero.” Hero made a good living as a ______________. And things were going really ______________. Then, all of a sudden and without warning, ______________ happened. And Hero discovered...
by Bruce Turkel | Jun 30, 2020 | Branding, Leadership, Marketing & Advertising
Berry Gordy Jr., founder of Motown Records, was a notoriously mercurial and mercenary businessman. Although Gordy was responsible for some of the most powerful, popular, and passionate R&B and soul music ever created, the stories of him making musical decisions...
by Bruce Turkel | Mar 16, 2020 | Branding, Keynote speaking, Leadership, Marketing & Advertising
It was Winston Churchill who first said: “Never let a good crisis go to waste.” Churchill’s words are perfectly appropriate considering what’s going on today with the Coronavirus and Covid-19. This could very well be the crises he was talking about....
