by Bruce Turkel | Oct 20, 2020 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Leadership, Uncategorized
Once upon a time there was a person named ______________. Let’s call them “Hero.” Hero made a good living as a ______________. And things were going really ______________. Then, all of a sudden and without warning, ______________ happened. And Hero discovered that...
by Bruce Turkel | Oct 12, 2020 | Uncategorized
Last week I sent out an email titled, “One Quick Question for You,” that asked simply, “What’s the one thing that you’re most interested in improving in your business over the next 90 days?” As I wrote in my last blog, I botched the database link and so instead of...
by Bruce Turkel | Oct 6, 2020 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising, Uncategorized
Years ago a good friend of mine was invited to speak at one of those big motivational speaker events. You know the kind – the ones that advertise celebrity speakers such as George W. Bush, Mr. T, and some famous Southern college football coach. They set the admission...
by Bruce Turkel | Apr 21, 2020 | All About Them, Branding, Uncategorized
What Will Coronavirus Change? What Will Coronavirus Not Change? People who look ahead to let us know what’s going to happen call themselves futurists or prophets. The more cynical amongst us call them crystal ball gazers or witch doctors. After all, if fortune tellers...
by Bruce Turkel | Apr 15, 2020 | Uncategorized
Don’t Watch That, Watch This. Marketing in the Days of Coronavirus. We think the movie Babe did it. Because when our daughter Ali was only eight-years old she announced that she wouldn’t eat anything if it meant killing animals. And at sixteen she became a committed...
