by marketing.bruceturkel | May 15, 2019 | Branding, Building Brand Value
My wife and I were celebrating our eighth wedding anniversary in Florence, Italy. We were having dinner at a wonderful restaurant with our curly headed six-year-old Danny and two Roman dentists whom the restaurant’s owner had sat with us at the big rustic table. The...
by marketing.bruceturkel | May 8, 2019 | Branding, Bruce Turkel, Building Brand Value
At first, I wanted to cry. Three of my longtime readers unsubscribed from my blog this week. I didn’t know which of their notes was more cutting. One simply wrote, “delete me from your mailing list.” “Mailing list?” “Delete me from your MAILING LIST?” Is that all...
by marketing.bruceturkel | Apr 24, 2019 | Building Brand Value
The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a...
by marketing.bruceturkel | Apr 3, 2019 | All About Them, Branding, Marketing & Advertising
How often have you left a negotiation or a personal meeting and thought you’d like to be a fly on the wall and hear what’s going on when you’re not there? Of course, it’s always been a reality for famous people. For example, when they act in a show or play a concert...
by marketing.bruceturkel | Mar 25, 2019 | Keynote speaking
My friend David and I were having breakfast at the Madruga Bakery in Coral Gables, sipping our tea and chewing the fat. David was telling me about a potential client who opened a conversation with the statement, “I don’t want to steal your intellectual property.” “You...
