by Bruce Turkel | Mar 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Monetize talent.Vincent Van Gogh died broken and penniless. He could not monetize talent. Takashi Murakami figured out how to monetize talent. He makes big money selling cartoonish figures and licensing his outrageous designs for $5,000 limited edition Louis Vuitton...
by Bruce Turkel | Feb 21, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Foreplay starts in the morning. I have a buddy who told me about a disagreement he had with his girlfriend. The two of them weren’t getting along and hadn’t been nice to each other throughout the day. But after dinner was done and the dishes were put away, he started...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
by Bruce Turkel | Jan 17, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Facebook has more than one billion users on its roster. This makes Facebook one of the most important advertising opportunities available today. Thanks to the enormous profit potential, Facebook has gotten very good (and aggressive) about suggesting you boost your...
by Bruce Turkel | Dec 13, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Change Before You’re Forced To Change. To understand the need for change, let’s review the history of the advertising industry. The business was started in the 1800’s when the publisher of a farm journal realized tractor manufacturers, seed companies, and the like...
