by Bruce Turkel | Dec 17, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — We See Things Differently: A Coconut Grove Christmas Story of Music, Perspective, and Community. The Small Business Challenge in Coconut Grove It was almost the Christmas shopping season, and my friends on the Coconut Grove Business Council were...
by Bruce Turkel | Dec 10, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — Work-Life Balance is Hogwash: Why Priorities Matter More Than Balance. The Perception of Work-Life Balance: A Personal Story When my son was little, my wife got a call from his teacher. The teacher felt very concerned and wanted to schedule a...
by Bruce Turkel | Dec 3, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch — Jaguar‘s Bold Rebrand: Navigating Controversy and Reinvention Jaguar released a new advertising campaign and logo last week, sparking the Jaguar rebrand controversy. The Jaguar rebrand controversy has generated significant buzz,...
by Bruce Turkel | Apr 14, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE if you’d rather watch the video. It’s an interesting modern phenomenon – customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those...
by Bruce Turkel | Apr 17, 2018 | Branding
The adage is as ancient as it is accurate: The wizened Indian Fakir lies down on a bed of razor-sharp nails and rests comfortably as a baby in her mother’s arms. But walk barefoot on the beach and step on an old pop-top? You cut your foot open and require...
