by Bruce Turkel | Apr 11, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand Building Methods.I Got Fooled is a great blues song by Sonny Terry and Brownie McGee about a man who offers to clean a beautiful neighbor's house in return for intimate favors. You know that she promised me When the work was through, That I could have my way And...
by Bruce Turkel | Mar 7, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Turning liabilities into assets. I've talked about it many times right here. Every four years we get the opportunity to watch the most important branding contest anywhere. And if we can just pry off our partisan hats for a little while we can really learn from the...
by Bruce Turkel | Feb 22, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How do you build a brand? A few years ago I sat in the audience at a Florida Governor's Conference on Tourism. The keynote speaker was Tim Sanders and I was captivated by his presentation. Tim was the former chief solutions officer at Yahoo! and shared his simple...
by Bruce Turkel | Sep 10, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I don't usually use this space to rant. I try to be thoughtful, even-tempered, and even a bit circumspect in what I write about here. But today I'm typing this post with my teeth firmly clenched together and my fingers smacking the keyboard. A few months ago I spoke...
by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it's not really about branding at all—it's about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals cool. BMW...
