by Bruce Turkel | Mar 10, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Hidden Force Behind Business Success Why small wins, forward motion, and psychological momentum often determine which businesses break through and which ones stall. Click HERE to watch: The Hidden Force Behind Business Success Reading Time: 4 minutes I’ve studied...
by Bruce Turkel | Mar 3, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
How to Charge More by Increasing Your Perceived Value The Hidden Gap Between Price and Value That Determines Your Pricing Power Click HERE to watch: How to Charge More by Increasing Your Perceived Value The Hidden Gap Between Price and Value That Determines Your...
by Bruce Turkel | Apr 6, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. What do these three apocryphal vignettes have in common? 1) “I can’t possibly find time to meet with you,” Katherine Hepburn says to the young reporter. “I have the lead...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Jan 30, 2007 | Uncategorized
From good friend and excellent speaker Joe Calloway’s new book: From Chapter 4: The Commodity Trap: About ten miles south of Louisville, Kentucky on Interstate 65, there is what I consider to be the greatest billboard in the world. It’s a billboard that is...
