by Bruce Turkel | Feb 2, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Neil Young told Spotify that if they didn’t remove Joe Rogan’s podcast from their service, they could no longer carry his music. Within a day or two, Joni Mitchell and Nils Lofgren followed suit. By the time you read this,...
by Bruce Turkel | Jan 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. About two thirds of the way through facilitating a brand ideation session for a client in Tampa, I asked the people around the table what they thought we should call their new service? The woman on my left almost leapt out of her seat....
by marketing.bruceturkel | Aug 28, 2019 | Building Brand Value
My friend Naomi owns my favorite breakfast spot — the Madruga Bakery in Coral Gables, right across the street from the University of Miami. The best croissants in the world The Madruga Bakery serves the best croissants I’ve ever tasted, including ones I’ve...
by marketing.bruceturkel | Jun 12, 2019 | Building Brand Value
A friend and I spent some time talking about her business. The next day I received a lovely thank you note from her. “Thank you for your generosity yesterday Bruce – You really got my wheels spinning in creative ways. I can get some interesting URL options based...
by Bruce Turkel | Apr 25, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Self-Referencing Criteria You know the old story: Four blind Indian Fakirs are wandering down a path through the jungle when they bump into something blocking their way. The first Fakir grabs hold of what he thinks is a tree trunk. “We have wandered off the path into...
