by Bruce Turkel | Jun 26, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Know Your Customer. Perhaps the most essential element of marketing and branding is to know your customer. Companies spend hundreds of millions of dollars trying to understand what their buyers like and dislike, what motivates them to...
by Bruce Turkel | May 9, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Graceful Degradation. The late comedian Mitch Hedberg joked about how an escalator cannot break; it simply becomes stairs. In engineering, this evolution is called graceful degradation. Web developers constantly strive to create better,...
by Bruce Turkel | Apr 11, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Business Fundamentals. The Internet bubble burst right after Y2K. The real estate bubble burst after the middle of that same decade. And pretty much every other bubble burst after the COVID pandemic circled the globe. Why? There were lots of...
by Bruce Turkel | Mar 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Selling to B2B businesses. It’s always fascinating to me when people ask if I can create strategic messages for their business-to-business companies. They ask with the thought that while business-to-consumer (B2C) companies sell to emotional...
by Bruce Turkel | Feb 7, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch the video. Sailing vs. Sailing Last week I went sailing with my friend Charles. We cruised out of the marina at Matheson Hammock on Sunday morning and headed south through the Florida Keys. After mooring for the evening in Blackwater Sound, we...
