by Bruce Turkel | Sep 1, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
Not very long ago – sometime in early to mid-April – it seemed as if almost everyone I know was calling and telling me they were how concerned they were. Covid. Unrest. Lockdown. Politics. The economy. Despite their concerns, the common word they all seemed to use was...
by Bruce Turkel | May 26, 2020 | All About Them, Branding, Bruce Turkel, Building Brand Value
Surprises From The MasterMind About ten years ago I heard about a MasterMind that was being created for what I’m calling the “superstar speakers.” It was put together by the top seven or eight money-makers in my industry. I wanted into that club. Badly. Or so I...
by Bruce Turkel | May 14, 2020 | Building Brand Value
My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept wasn’t...
by Bruce Turkel | Mar 24, 2020 | Branding
Chances are you’ve seen these next couple paragraphs. In fact, I’ll bet you’ve seen comments just like these sent to you from your cable company, your bank, your credit card company, and maybe even one or two of the online services you subscribe to: “Our top priority...
by marketing.bruceturkel | Oct 23, 2019 | Branding
Recently, a large company whose name you would instantly recognize (but whom I won’t name) was about to merge and transition their business and their brand. They had brought in a well-known advertising agency (whom I also won’t name) to help them manage the...
