The Key to Using Keywords

The Key to Using Keywords

I write this blog for three reasons: To create and maintain relationships with you and everyone who reads what I write, To stay top-of-mind and create opportunities, and To paraphrase John Lee Hooker's Boogie Chillen': “I gotta let that boy boogie-woogie, It's in him,...
Evolution and Your Brand Value

Evolution and Your Brand Value

The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a...
Do No Evil. Unless You Do.

Do No Evil. Unless You Do.

For years Google has crowed about their code of conduct, “Don't be evil.” In 2015 they doubled down on the concept, if not the actual words, when they introduced their new tagline “Do the right thing.”   As the company explains in their code of conduct,...
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