keynote speaker - Bruce Turkel

keynote speaker

Business Strategies to Survive Coronavirus.

Business Strategies to Survive Coronavirus.

It was Winston Churchill who first said: “Never let a good crisis go to waste.” Churchill’s words are perfectly appropriate considering what’s going on today with the Coronavirus and Covid-19. This could very well be the crises he was talking about. According to The Harvard Business Review (HBR), “in studying the marketing successes and failures ...

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Philip Marlowe on Marketing

Philip Marlowe on Marketing

Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional connection with their customers. I showed them why this would both ...

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What You Can Learn from Bobby Ingram

What You Can Learn from Bobby Ingram

Bobby Ingram died last month. Bobby was a stage engineer, high school theater teacher, union stagehand, merchant marine, dolphin captivity activist, navy veteran, father, husband, recording artist, songwriter, raconteur, folk-rock troubadour, and so much more. He was also my friend. Last week Bobby’s community got together and remembered him with a memorial service and celebration ...

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How to Get the Best Results

How to Get the Best Results

The one hour, time-certain meeting convened at 10:00 AM.  It’s 11:45 and we’re only about halfway through the agenda. The enormous conference table is completely surrounded, and even more people fill the folding chairs around the walls. A DOT engineer is making his presentation on the department’s strategy to reconfigure a high-traffic roadway. The engineer ...

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CC2CC – The Most Effective Way For You To Sell Yourself

CC2CC – The Most Effective Way For You To Sell Yourself

Minutes after I walk on stage as a keynote speaker presenting on brand building, I reach into my pocket and pull out a little harmonica. After a quick introduction, I play “Minuet in G” by Johann Sebastian Bach. Once I confirm that everybody recognizes the tune (despite my tortured rendition) I play another tune, this ...

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The Truth According to Uber

The Truth According to Uber

Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker.When UK officials announced that they would not renew Uber’s license to operate in London, Uber announced its plan to appeal the decision. Moreover, Uber’s chief executive sent a remarkable email to his employees: “While the ...

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The Power of Story Selling

The Power of Story Selling

American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was so universal, he was even able to extend it to our belief or disbelief ...

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