by Bruce Turkel | Aug 12, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video. The Power of Primacy and Recency Years ago, I played music in an acoustic showcase run by an affable raconteur named John Brown. This showcase was a fantastic opportunity to accompany incredible musicians and learn valuable lessons about...
by Bruce Turkel | Aug 7, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Urgent Need for Authentic Branding in a World of Change In today’s fast-paced business world, where change is the only constant, understanding your brand‘s core identity is not just important—it’s essential for survival and success. Having...
by Bruce Turkel | Feb 27, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video Bad Publicity The speaker at the workshop opened her talk with, “It’s a funny story…” “…I went to the funeral of an old student of mine. She died when she was 48… so it was sad, but it’s a funny story.” Wait…? What…?...
by Bruce Turkel | Sep 5, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. My Favorite Jimmy Buffett Story. If you grew up in South Florida when I did, Jimmy Buffett was simply a part of your life. My dad was a big folk music fan and had two of Buffett’s albums, A White Sport Coat and a Pink...
by Bruce Turkel | May 30, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch video. Being Bad at Something Good. This morning’s run was even tougher than usual. My legs felt like lead weights, I couldn’t seem to suck in nearly enough air, and no matter how hard I tried to keep up, the friends I was running with...
