by Bruce Turkel | Feb 16, 2021 | Branding, Bruce Turkel, Building Brand Value, Uncategorized
Eight years ago Paul Davison was scooping ice cream at SXSW. Today he is a cofounder in Clubhouse, the hottest social media service around. Admit it, after Facebook, LinkedIn, Twitter, TikTok, and Instagram became ubiquitous you didn’t think there could be...
by Bruce Turkel | Feb 2, 2021 | Is That All There Is?, Uncategorized
Dorie Clark is my idol. Dorie is who I want to be when I grow up. There. I said it. Now you know the truth. Want to see who I’ll be twenty years from now? Just check out Dorie today. No no no, don’t bother your head with pesky little...
by Bruce Turkel | Jan 19, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
A friend of a friend (really, I don’t know her) was scrolling through pictures of the Capitol insurrection when she saw someone she knew. The guy is the CEO of a renowned tech company and has built both a big business and a big social media following. Apparently...
by marketing.bruceturkel | Oct 2, 2019 | Branding
My friend and great keynote speaker Randy Gage turned me on to this article the other day: “University of Georgia football fans are taking their fandom to the next level ahead of a game between the Bulldogs and the Notre Dame Fighting Irish. Dill’s Food City, a...
by marketing.bruceturkel | Aug 14, 2019 | Branding, Bruce Turkel
Are you familiar with the psychological phenomenon called the Benjamin Franklin effect? It’s where a person who has already performed a favor for another person is more likely to do a second favor for the same person than if they had received a favor from that...
