by Bruce Turkel | Jan 5, 2021 | All About Them, Is That All There Is?, Leadership, Uncategorized
The fantastic lead singer and guitar player in our band was relocating to Atlanta. So after about 10 or so years gigging around Miami, our Saturday night show at the Titanic Bar would be our last time together. And at around 1:45 in the morning, the set we were...
by Bruce Turkel | Sep 28, 2020 | Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Friends invited us to join them for dinner at their sailing club the other night. Thanks to Coronavirus, the restaurant isn't open but they're allowed to bring in food. So we were able to sit by the water and enjoy delicious take-out Thai food while we watched the...
by Bruce Turkel | Aug 24, 2020 | All About Them, Branding, Is That All There Is?, Marketing & Advertising
Do you think you're smarter or more talented than the people around you? More to the point, do you think you're smarter or more talented than you really are? If so, you're not alone. The Dunning-Kruger Effect describes a specific cognitive bias that causes people to...
by Bruce Turkel | Apr 21, 2020 | All About Them, Branding, Uncategorized
What Will Coronavirus Change? What Will Coronavirus Not Change? People who look ahead to let us know what's going to happen call themselves futurists or prophets. The more cynical amongst us call them crystal ball gazers or witch doctors. After all, if fortune tellers...
by Bruce Turkel | Mar 19, 2020 | All About Them, Branding
Since the outbreak of Coronavirus we've all learned a bunch of new terms: Flattening the curve, COVID-19, silent transmission. Heck, truth is I'd never even heard the term Coronavirus until just a few months ago even though it's been around since I was in high school....