by Bruce Turkel | Oct 24, 2018 | Bruce Turkel, Keynote speaking
The advertising agency I worked at specialized in creating successful brands for residential real estate projects. We created advertising strategies, brand identity, and marketing and advertising for high-rises, gated communities, golf resorts, condominiums, and...
by Bruce Turkel | Oct 17, 2018 | All About Them, Bruce Turkel
The other morning I paged through my Instagram feed and stumbled across a political meme I disagreed with. It was a from a guy I’ll call “Ferrari Frank 345” (FF345). Besides advocating a position clearly counter to my own, FF345’s post was mean-spirited, vulgar, and...
by Bruce Turkel | Oct 3, 2018 | All About Them, Branding, Bruce Turkel
Sometimes a thing looks like both the component parts that make up the thing and a collection of the thing itself. A rock, for example, looks both like a grain of sand and a mountain. Chunks of ice, too, look both like ice crystals and icebergs. Human nature can often...
by Bruce Turkel | Aug 29, 2018 | Branding, Bruce Turkel, Building Brand Value
I love old Porsches. I’m partial to air-cooled 911s but I find vintage 356s fascinating too. There are plenty of other cool old cars that always make me look twice, but nothing says “damn” better than a classic Porsche. I love music. Blues, rock, salsa, and classical...
by Bruce Turkel | Jun 5, 2018 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a heartfelt card. Then life went back to normal. And for companies, rectifying a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify...
