by Bruce Turkel | Jun 9, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Messaging for Democrats, Comedians, and Brands Why plain language builds trust, why jargon creates distance, and why audiences respond to messaging that sounds human. Click HERE to watch: Messaging for Democrats, Comedians, and Brands I recently read a piece in...
by Bruce Turkel | Jun 2, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Ferrari’s New Luce Proves That Innovation Is Not a Popularity Contest Why breakthrough ideas rarely win immediate approval. Click HERE to watch: Ferrari’s New Luce Proves Innovation Is Not a Popularity Contest Why breakthrough ideas rarely win immediate approval...
by Bruce Turkel | May 26, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
This Ad Sucks: Why Criticizing Customers Never Works Why proving you’re right can destroy trust, reduce value, and cost you business. Click HERE to watch: You can be right and still lose. In fact, in business, knowing you’re right is often one of the easiest ways to...
by Bruce Turkel | May 19, 2026 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
The Tiny Gap Between Famous and Forgotten What the London Marathon and Roger Bannister Teach Us About Branding, Value, and Why Some Stories Survive While Others Disappear Click HERE to watch: The Tiny Gap Between Famous and Forgotten What the London Marathon and Roger...
by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO of...
