by Bruce Turkel | May 29, 2020 | Branding, Bruce Turkel, Building Brand Value
The Serenity Prayer and The Coronavirus. American theologian Reinhold Niebuhr composed his famous Serenity Prayer in 1923. Throughout the 1930s and 40s the prayer spread throughout church groups and was adapted by Alcoholics Anonymous and other 12-step programs...
by Bruce Turkel | Feb 25, 2020 | Keynote speaking
In the New York Times article “My Piece of the American Id” the author poignantly points out the way she’s been mistreated as a black woman in the United States. As the author says, “Like all people of color, I’ve been on the receiving end of racial microaggressions...
by marketing.bruceturkel | Nov 6, 2019 | Branding, Building Brand Value
Buying and Selling. Frank Kiick was one of the best-dressed men I ever met. His shirts and suits were always immaculate and precisely tailored to fit his lanky frame. His beard was perfectly trimmed and his accessories — tie, cufflinks, watch, shoes — were always just...
by marketing.bruceturkel | Aug 21, 2019 | All About Them, Building Brand Value
Things I Don’t Like. In No Particular Order. I don’t like when people wearing earbuds or iPods approach smiling because of what they’re listening to, not because they’re happy to see me. I don’t like not picking people up at the airport simply because it’s easier to...
by marketing.bruceturkel | Jun 26, 2019 | Branding, Building Brand Value
Patagonian Tooth Fish was considered by-catch trash fish until 1977 when fisherman Lee Lantz changed its name to make it more appealing to American consumers. Even though the fish is not necessarily caught in Chilean waters and isn’t technically even a bass, Chilean...
