by Bruce Turkel | Dec 5, 2017 | Branding, Keynote speaking, Leadership, Marketing & Advertising
Sometime in the 1980s, President Baking’s Murrays released a new cracker product designed specifically to compete with Nabisco’s Ritz Cracker. Murray’s product looked the same, tasted the same, and was delivered in a red and yellow package that...
by Bruce Turkel | Nov 6, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
First, a disclaimer: When I say “my mother” I am not talking about MY mother. When I say “my wife,” I am not talking about MY wife. And when I say “my neighbor,” I am not talking about MY neighbor. They are just examples of people I know whose names have been changed...
by Bruce Turkel | Oct 24, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Strolling past the Metropolitan Cathedral of Santiago in Chile towards the Mercado Central sends you from the sacred to the secular. The street leading to the giant seafood market is lined with cut-price flea market booths hawking tourist tchotchkes, drinks and snack...
by Bruce Turkel | May 30, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Streisand Effect and Your Brand Value. Photographer Kenneth Adelman took an aerial photo of Barbra Streisand’s Malibu mansion. In return, the singer sued him for $50,000,000 citing violation of privacy. Before the suit, “Image 3850” (the photo of...
by Bruce Turkel | May 22, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Key To Building Your Brand. “I blew out my flip flop, Stepped on a pop top; Cut my heel, had to cruise on back home.” Those aren’t just some of the lyrics to Jimmy Buffett‘s 1977 song Margaritaville. They contain the secret message to his stellar...
