by Bruce Turkel | Mar 8, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Saturday Night Live star Kate McKinnon interrupted the show's Weekend Update news segment to praise the hugely controversial “Don't Say Gay” bill passed by Florida's House of Representatives. That's right, praise. “I heard about this law, and I think it's amazing,”...
by Bruce Turkel | Feb 8, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. Blaise Pascal was a mathematician, physicist, inventor, and theologian who wrote “the heart has its reasons, whereof reason knows nothing.” He wrote it way back when in the seventeenth century. Pascal lived in France, so he actually...
by Bruce Turkel | Sep 21, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Once digital marketing became the standard, one of the questions almost every one of my clients would ask was, “How can we make our campaign go viral?” There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee...
by Bruce Turkel | Aug 30, 2021 | Uncategorized
Click HERE if you'd rather watch the video. It's Thursday morning about 6:45 in Miami and I am soaking wet. Of course, my day didn't start out this way. I met my running group at 5:45 this morning, right across the street from the University of Miami. We run at 5:45...
by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you'd rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product's sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much more shampoo...