by Bruce Turkel | Mar 3, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I just left a message for a highly successful buddy of mine. Or at least I tried reaching him. His receptionist was so busy, so stressed, and so rude that her best customer service was to tell me to “call back later.” Now as it happens, I will call back. And it won’t...
by Bruce Turkel | Oct 12, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The more I write about how critical it is to discover and express both your authentic self and your customers’ deepest desires in your brand, the more questions I get. Many are about how one can discover the true self they should be promoting, or how to know exactly...
by Bruce Turkel | Sep 28, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I need three hundred thousand dollars. Come to think of it, maybe I need half a million dollars. I’m not really sure. I just know I have to own Singer Vehicle Design’s restored, reimagined, and reborn Porsche 911 and that’s about what they cost. The price is variable...
by Bruce Turkel | Jan 29, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
It wasn’t until I spent three weeks in Southeast Asia with my family that I really learned the true importance of brands. It shouldn’t have been that way because for the last 30 years I’ve been running a brand management firm that helps our clients create and build...
by Bruce Turkel | Jul 15, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Some things get better with age — wines mellow and so does balsamic vinegar. Classic music, both symphonic and rock, sounds better and better each time I hear it. Jeans and khakis get more comfortable, running shoes do too. To my eye, older Porsches, BMWs, and Alfas...
