by marketing.bruceturkel | Apr 17, 2019 | Building Brand Value
It used to be that a sincere “I’m sorry” was accompanied by a bouquet of flowers and a sappy card. Then life went back to normal. For companies, fixing a mistake usually meant a generic apology by the CEO and a conscientious program set up to rectify whatever wrong...
by marketing.bruceturkel | Apr 10, 2019 | Branding, Building Brand Value
It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck based on their best-selling Wrangler four-door SUV. The Gladiator is a nostalgic recreation...
by marketing.bruceturkel | Mar 25, 2019 | Keynote speaking
My friend David and I were having breakfast at the Madruga Bakery in Coral Gables, sipping our tea and chewing the fat. David was telling me about a potential client who opened a conversation with the statement, “I don’t want to steal your intellectual property.” “You...
by marketing.bruceturkel | Mar 20, 2019 | Building Brand Value
Last week I received an email from my friend Randy. Over time I’ve been helping Randy with his business: “Hey Bruce, I got a call from a potential client yesterday. He had been referred by someone I didn’t recognize. That person must have known of me thanks to my...
by marketing.bruceturkel | Mar 13, 2019 | Building Brand Value
Do you ever wonder where the writers for Saturday Night Live get ideas for their skits? How about where the comedians on the show get ideas for their characters? I think I know. While I’m writing this post, I’ve already spent an agonizing eight hours sitting in a city...
