by Bruce Turkel | Dec 26, 2018 | Branding, Building Brand Value
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have this same experience: As you slow down on the exit ramp, you’ll see a man or woman in soiled clothes and filthy sneakers standing...
by Bruce Turkel | Dec 5, 2018 | Branding, Bruce Turkel
Seven brutal hours into the negotiation, the people facing each other in the law firm conference room are only $100,000 apart. The plaintiff’s attorneys had demanded three-quarters of a million dollars. The defense attorneys had insisted the case wasn’t worth a penny...
by Bruce Turkel | Jul 18, 2018 | Uncategorized
The workshop was titled “How to get on TV.” I was given two and a half hours to show the conference attendees exactly what they needed to do to generate television appearances. There’s a lot that needs to be done in order to end up with a coveted spot in front of the...
by Bruce Turkel | Apr 10, 2018 | Keynote speaking
I spend a lot of time speaking at corporate conferences and events. In 2018 alone I’ve already spoken in San Diego, Mexico, San Francisco (twice), Maui, New Orleans, Seattle, Naples, Miami, and Ft. Lauderdale. And this month I’m heading to Phoenix, Albuquerque, Amelia...
by Bruce Turkel | Sep 13, 2017 | Uncategorized
The computer I’m writing this blog post on is powered by a generator. That’s because I’m writing this post hours after Hurricane Irma cut its cruel swath through Florida and the Caribbean. First a quick update: we are fine, thanks. Our house is a bunker and held up to...
