by marketing.bruceturkel | Jun 5, 2019 | Building Brand Value
From an accounting point of view, the distinction between the assets and liabilities is simple: Assets are the items you or your company owns that can provide future economic benefit. Liabilities are what you owe other parties. Assets make you money, liabilities cost...
by marketing.bruceturkel | May 22, 2019 | Branding
Your kids can’t tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them some time. Wait until you’re in a room with an analog clock and a teenager or a twenty-something. Tell them they can’t look at their phone and then ask them the...
by Bruce Turkel | Jan 23, 2019 | Marketing & Advertising, Uncategorized
If you’ve consumed any popular culture at all, you’ve probably seen some of the brouhaha Gillette’s new ad calling out Toxic Masculinity. The commercial appealed to men to ‘be better,’ over scenes of boys wrestling at a BBQ, men lewdly whistling and jeering at women,...
by Bruce Turkel | Oct 24, 2018 | Bruce Turkel, Keynote speaking
The advertising agency I worked at specialized in creating successful brands for residential real estate projects. We created advertising strategies, brand identity, and marketing and advertising for high-rises, gated communities, golf resorts, condominiums, and...
by Bruce Turkel | Aug 29, 2018 | Branding, Bruce Turkel, Building Brand Value
I love old Porsches. I’m partial to air-cooled 911s but I find vintage 356s fascinating too. There are plenty of other cool old cars that always make me look twice, but nothing says “damn” better than a classic Porsche. I love music. Blues, rock, salsa, and classical...
