by Bruce Turkel | Dec 22, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Are You Answering the Question Nobody’s Asking? The Question That Decides Everything Click HERE to watch: Are You Answering the Wrong Business Question? The Question Nobody’s Asking? The Question That Decides Everything Take a look at this cartoon. A frustrated boss...
by Bruce Turkel | Dec 16, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Great Ideas Are Worthless and Priceless at the Same Time. The real value is never in the idea. It’s in what you do with it. Click HERE to watch: Great Ideas Are Worthless and Priceless at the Same Time. The real value is never in the idea. It’s in implementation over...
by Bruce Turkel | Aug 25, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Cracker Barrel’s Logo Backlash Isn’t the Point. Brand Responsibility Is. Why Responsible Rebrands Protect Customers, Employees, Shareholders, and Culture Click HERE to watch: Cracker Barrel’s Logo Backlash Isn’t the Point Cracker Barrel recently rolled out a rebrand...
by Bruce Turkel | Aug 19, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
MS NOW Rebrand: Why MSNBC Changed Its Name Inside the strategy behind MS NOW, the rebrand that signals survival, not style, for a media giant. Click HERE to watch: MS NOW Rebrand: Why MSNBC Changed Its Name MSNBC is changing its name. Here’s what happened, and why...
by Bruce Turkel | Aug 11, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Simplify Your Sales Message. Why Over-Explaining is Costing You Sales Stop Talking Yourself Out of Sales and Start Closing More Deals Click HERE to watch: The Power of Simplifying Your Sales Message I grew up in Miami Beach back when our TV menu had just four options:...
