by Bruce Turkel | Jan 24, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video What’s Your Story? In the movie Amistad, John Quincy Adams, played by Anthony Hopkins, states that winning an argument or a lawsuit boils down to just one thing: “The side with the best story wins. So, what’s their story?” Eight-year-old...
by Bruce Turkel | Jul 12, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Get what you want Want to get what you want? You’re not alone. Thanks to the popularity of my new book, Is That All There Is‽, lots of people have reached out to me looking for the answer to the title question. And just like all the people I...
by Bruce Turkel | Jun 13, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Keynote speaking, Marketing & Advertising
Click HERE to watch video. Let’s just do it already. “What are we waiting for? Let’s just do it already.” I said. We were sitting in an agency creative meeting exactly 21 years ago and one of our art directors had just come up with a brilliant solution for our...
by Bruce Turkel | Jan 18, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE to watch the video. About two thirds of the way through facilitating a brand ideation session for a client in Tampa, I asked the people around the table what they thought we should call their new service? The woman on my left almost leapt out of her seat....
by marketing.bruceturkel | Jun 19, 2019 | Building Brand Value
A few years ago, I visited Graceland, Elvis Presley’s home in Memphis. After oohing and ahhing in the Jungle Room and checking out Elvis’ cars and airplanes, we walked through the museum. Behind the glass was a huge collection of Elvis memorabilia; Guitars,...
