by marketing.bruceturkel | May 22, 2019 | Branding
Your kids can’t tell time. Did you know that? Really, they can’t tell time. Don’t believe me? Test them some time. Wait until you’re in a room with an analog clock and a teenager or a twenty-something. Tell them they can’t look at their phone and then ask them the...
by marketing.bruceturkel | Apr 24, 2019 | Building Brand Value
The speed of evolution is measured by the genetic changes of a species over time. If these genetic changes occur over a short period of time, the speed of evolution is defined as “fast.” Of course, “fast” is a matter of interpretation because, evolutionary speaking, a...
by Bruce Turkel | Sep 26, 2018 | Bruce Turkel, Building Brand Value
There are a lot of reasons why I don’t ever check my bags when I get on a flight: First, I believe that there are only two kinds of luggage; carry-on and lost. Case in point, Gloria and I attended an over-the-top 50th birthday party in Austria that included a...
by Bruce Turkel | May 28, 2018 | Uncategorized
Two weeks ago, I wrote a blog post about Google manipulating their Artificial Voice (AI) voice recognition software. Specifically, the company added “ums” and “ahs” to their robot voices to make them sound more human.Google was doing this to make their interactions...
by Bruce Turkel | May 15, 2018 | Branding, Building Brand Value
For years Google has crowed about their code of conduct, “Don’t be evil.” In 2015 they doubled down on the concept, if not the actual words, when they introduced their new tagline “Do the right thing.” As the company explains in their code of conduct,...
