by marketing.bruceturkel | Aug 7, 2019 | Branding, Bruce Turkel, Building Brand Value
An article in AdWeek Magazine titled “The Survivors” promised to teach readers, “How to make it as an indie agency in the merger era.” (For those of you not in the advertising agency business, that means how small, independent advertising agencies can survive without...
by Bruce Turkel | Mar 29, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How to create a brand.My buddy’s daughter is a talented graphic designer. To fulfill her life’s dream she took a job with a very famous movie studio with the promise that she’d get to design posters and campaigns. The people who hired her insisted they brought her on...
by Bruce Turkel | Jan 18, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There are people who make a practice of not positioning themselves across from me at board meetings. That’s because I spend my time in those meetings drawing caricatures of everyone sitting around the conference table. Actually, I draw pictures of everyone except the...
by Bruce Turkel | Dec 22, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Sir Charlie Chaplin wrote the melody for the tune Smile in 1936 for his film Modern Times. The lyrics were added in 1954. Since then Smile has become a popular standard of the classic song book and has been recorded by everyone from Nat King Cole to Diana Ross, Tony...
by Bruce Turkel | Aug 11, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
There was once a store in your neighborhood with the name Strictly Tennis. Everyone knew what Strictly Tennis did and what they sold. But then enough kids started playing soccer that the owners decided to also carry cleats and jerseys and changed their name to...
