by Bruce Turkel | Oct 3, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
60 Minute’s curmudgeon, Andy Rooney, used to begin his rants with, “Did you ever wonder…?” Rooney would then go on to excoriate whatever or whomever was bothering him that week. Sometimes Rooney’s screeds made me laugh and sometimes they made me mad. But Rooney’s...
by Bruce Turkel | Jun 6, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You Can do Anything. For a couple years now I’ve been writing about how the world has changed while you and I were sleeping. I’ve written about how social media put the power of the media in the hands of each one of us. I’ve blogged about how the handheld video...
by Bruce Turkel | May 10, 2017 | Branding, Bruce Turkel, Marketing & Advertising
You know the old joke: Q: “How do you get to Carnegie Hall? A: “Practice, man, practice.” This joke was probably never funny but it was accurate. In the old days before the Internet was as common as sense is not, the ability to do something well was the best predictor...
by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Experience Economy We live in a consumer society. Companies produce products and incent consumers to purchase. Media and marketing professionals build programs to create desire for those products, giving consumers more and more reasons to buy. And mass culture is...
