by Bruce Turkel | Jan 31, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Brand Battlefield The Trump administration banned immigration from seven predominately Muslim countries. Two days later Starbucks’ chairman and chief executive officer, Howard Schultz, marched onto the brand battlefield and promised the company will hire 10,000...
by Bruce Turkel | Jan 9, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Experience Economy We live in a consumer society. Companies produce products and incent consumers to purchase. Media and marketing professionals build programs to create desire for those products, giving consumers more and more reasons to buy. And mass culture is...
by Bruce Turkel | Jun 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Unintended Consequences. In my neighborhood — and probably yours too — there are new signs springing up everywhere. They feature a man bending over behind a dog under these words: “Pet waste transmits disease. Bag waste and clean up after your dog.” Apparently there’s...
by Bruce Turkel | May 9, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
How To Create A Name.When I was a kid I worked in one of my parents’ restaurants. We sold pizza and hotdogs and sodas and soft serve ice cream. On the weekends at the busier stores we were go go go from open to close, handing food across the counter and grabbing bills...
by Bruce Turkel | Dec 29, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The world is undergoing change at an almost unimaginably rapid speed. Technology has forever changed the way we do things. Some companies are figuring out their new place in the world and lots aren’t. Disintermediation is eliminating markets, making certain skill sets...
