by Bruce Turkel | Jan 24, 2024 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Click HERE to watch the video What's Your Story? In the movie Amistad, John Quincy Adams, played by Anthony Hopkins, states that winning an argument or a lawsuit boils down to just one thing: “The side with the best story wins. So, what's their story?” Eight-year-old...
by Bruce Turkel | Jun 15, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you'd rather watch the video. What have you heard about Milli Vanilli singer John Davis dying after a struggle with COVID? How about the United States Postal Service apps that provide direct links to sex traffickers? Or maybe you read about the change to...
by Bruce Turkel | Jun 2, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE if you'd rather watch the video. Think of a time when you felt 100% alive and undistracted – a time when you were really in the zone. Chances are that it was when you were completely focused in the moment on something external; someone on or something else...
by Bruce Turkel | Apr 19, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you'd rather watch the video. The science fiction writer Isaac Asimov said, “What is mind? No matter. What is matter? Never mind.” What does that mean? Beats the heck out of me. I've read it over and over and still don't understand what...
by Bruce Turkel | Feb 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
Did you watch Super Bowl 55 on Sunday night? For the first time in all the games I've watched over the years, I thought there was a meta message presented in both the game on the field and in the advertising on the television. Let me show you what I mean: I...