Lions and Tigers and Plane Wrecks, Oh My.

Phil Falcone, a twenty-first century hedge fund manager, is making a three billion dollar bet on LightSquared, his new wireless network. According to his website, LightSquared “will deploy an open wireless broadband network using a technology called Long Term...

The Four “A”s Of Travel Marketing

In the last few weeks I’ve had a particularly busy travel schedule. I’ve spoken at conferences in Anaheim, San Francisco, New York, Houston, and twice in San Juan. Over the next few weeks, I’ll be visiting Texas, New Jersey, Colorado and Mallorca and even more places...

Branding Island Style.

Picture a tropical island off the coast of the United States: This island is known for powdery beaches, swaying palm trees and stunning sunsets. Because it’s an island, it’s surrounded by endless blue ocean. This island has vibrant cities and quaint small towns....

The Most Controversial Lie of Them All

I’m sitting in the Admiral’s Club at LaGuardia Airport catching up on my emails and reading the comments on my latest blog post. A lot of you responded to The Five Biggest Lies In Business and most of the comments were directed at point three, “To be successful,...

Better Living Through Sound Bytes.

We were just finishing up our run the other day and my friend, educational consultant David Altshuler, was talking about his son Ellory’s cross-country team. David said he likes cross-country because it’s a sport where you can really prove what you’re capable of...
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