The No Whining Zone.

The No Whining Zone.

by | May 20, 2020 | All About Them, Branding, Building Brand Value

When my kids were little and we’d go on road trips, sooner or later the whining would begin. “Are we there yet?” “I’m hungry.” “She touched me.” “I have to go to the bathroom.” No matter what I tried, I couldn’t get them to stop. Until one day we hit on an alternative...
Fee or Free? Which Helps The Most?

Fee or Free? Which Helps The Most?

by | May 14, 2020 | Building Brand Value

My friend Cathy Berkowitz ran a risk-management consulting firm. She and her business partner would tour factories and recommend the steps needed to protect companies against potential calamities. Cathy soon discovered that the problem with her business concept wasn’t...
Thank God For The Work.

Thank God For The Work.

by | May 11, 2020 | Building Brand Value

Each of us is coping with our reactions to the Coronavirus Crisis in different ways. Our opinions and reactions are based on our own circumstances — how our health and businesses are faring, how much money we have in the bank, where we are sheltering-in-place and whom...
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