by Bruce Turkel | Feb 6, 2020 | Uncategorized
Troy Hazard drew an XY coordinate diagram on the flip chart in bold, black Magic Marker. He pointed to the lines as he explained the concept of value exchange. Troy was showing his audience of potential public speakers how to price their services and successfully...
by marketing.bruceturkel | Jan 15, 2020 | Branding, Bruce Turkel, Building Brand Value
My good buddy Tom Todoroff is one of the leading acting and best keynote speaker coaches in the world. Even though I have no evidence to confirm my hunch, I’m pretty sure that Michael Douglas’ character on the Kominsky Method is based, pretty accurately, on Tom’s...
by marketing.bruceturkel | Aug 28, 2019 | Building Brand Value
My friend Naomi owns my favorite breakfast spot — the Madruga Bakery in Coral Gables, right across the street from the University of Miami. The best croissants in the world The Madruga Bakery serves the best croissants I’ve ever tasted, including ones I’ve oohed and...
by marketing.bruceturkel | Jul 3, 2019 | Branding
My mechanic has built a great brand and an enviable business. He started working in a Porsche shop when he was a teenager. After he learned his craft and paid his dues, he opened Scott Finlay Motorsports to specialize in the German sportscars. Over the years as his...
by Bruce Turkel | Aug 22, 2018 | Bruce Turkel
Jogging on the boardwalk in Venice Beach was hot and sweaty work. When I was done I looked around for some cold water. Before long I passed an old-fashioned newsstand and saw a big refrigerated case inside. A little bell announced me as I opened the door to the shop....
